sbe – the leading international lifestyle hospitality group that develops, manages and operates award-winning venues, announces the expansion of its executive team with the placement of a seasoned industry veteran in key New York City-based leadership role. With significant growth planned over the next years, sbe is proud to welcome Rohit Anand as Vice President of Global Brand Partnerships.
Anand joins the company with extensive experience in Brand Partnerships. He spent close to a decade at Dream Hotel Group, where he was most recently the Vice President of Brand Activation and Partnerships for the portfolio. During his tenure, he forged invaluable relationships and partnerships within the lifestyle brand space in music, food and beverage, media, art, technology and fashion, including The Tao Group, Beats by Dre, The Lincoln Motor Company, Victoria’s Secret, Republic Records, Warner Music Group, The Governors Ball and Morrison Hotel Gallery. In his role at sbe, Rohit will work directly with Chief Brand Officer, Michele Caniato, to continue to elevate the company’s prestigious lifestyle partnership portfolio with a strong focus on Fortune 500 companies. Recent major global partnership wins for sbe include forging relationships with Sprint Telecommunications, The Lincoln Motor Company, Chase Sapphire, and LG to mention a few.