Appointment 7 May 2019
Appointed VP of Global Loyalty
At Raddison Hotel Group, Corporate Office Americas in Minneapolis – MN, USA
Radisson Hotel Group today announced the appointment of Efrem Berman as Vice President, Global Loyalty. Berman previously served as Head of Global Loyalty and Engagement at Radisson Hotel Group. In this new role, Berman develops and oversees the global loyalty strategy while ensuring the current business is operating effectively. His success comes from a collaborative mindset that is geared to cross-functional solutions and generating global alignment.
Berman joined Radisson Hotel Group in 2017. During this time, he has rebranded the loyalty program to Radisson Rewards and repositioned the program as a strategic enabler of the company. Berman and his team are responsible for equipping the business to maximize the value of Radisson Rewards by creating a differentiated experience for members and delivering incremental value for hotels.
Berman has worked to improve customer experiences for most of his career. Originally from Montreal, Berman worked with Aimia, a global leader in loyalty management, in a number of global and regional capacities that exposed him to many aspects of the Aeroplan and Aimia businesses. Immediately preceding his role with Radisson Hotel Group, Berman was the Head of Loyalty Consulting, Americas.