Appointment12 April 2019
Appointed Senior VP and Chief Commercial Officer in the Americas
At Radisson Hotel Group (RHG) in Brussels, Belgium
Radisson Hotel Group today announced the appointment of Kristen Richter as Senior Vice President and Chief Commercial Officer in the Americas. Richter previously served as Vice President, Revenue Optimization for the Americas at Radisson Hotel Group. In this new role, she will work to further increase performance and executional excellence for the Americas’ Sales, Revenue Optimization, Marketing, and Contact Center teams, as well as focus on the collaboration and alignment with Operations, Development, and global revenue generating teams around the world.
In her role as Vice President, Revenue Optimization for the Americas, Richter worked to define new best practices and led the Revenue Optimization team, which includes Revenue Strategy, Revenue Optimization Services and Revenue Systems. These teams play a critical role in driving and maximizing revenue through defining strategic initiatives, executing programs to increase market share performance and implementing revenue management systems for franchised and managed hotels in the Americas.
Prior to joining Radisson Hotel Group, Richter spent 11 years with Wyndham Hotels & Resorts where, in her most recent role, she led the entire global revenue management department overseeing all facets of revenue management for all brands. During her time heading the department, Richter led the re-engineering and re-launch of the franchise revenue management service program and directed the creation of the strategic promotions program. She has also held leadership positions at Hilton and Avis Budget Group.