Accor’s new brand TRIBE was created in response to a simple fact: today, more than ever before, travelers seek a high-quality hotel experience at an affordable price. TRIBE aims to surprise travelers with an original, exciting and carefully curated offer that focuses on style rather than price. Tribe is reshaping the traditional hotel experience, enabling guests to live, work and play in contemporary interiors.
TRIBE intends to meet the expectations and requirements of customers in a ground-breaking way. With a flexible and unique model, the new “TRIBE” concept targets an international clientele of regular travelers. Whether traveling for business or leisure purposes, the TRIBE community is just like today’s men and women: independent, curious and adventurous.TRIBE, a totally redesigned hospitality concept TRIBE welcomes regular travelers by providing them with everything they need and nothing they don’t in vibrant living spaces, centered around a welcoming lobby area, guest rooms offering the utmost comfort and the latest technologies.
Several creative areas are available to guests. Working, arranging a meeting or enjoying a drink, everything is possible. As welcoming as a hotel, as laid-back as a trendy urban hub and as relaxing as a home, Tribe is constantly reinventing itself.
TRIBE, an alternative that boosts lifestyle
As a world-leading actor in the travel and lifestyle sectors, Accor continues to expand its brand portfolio. Following the success of JO&JOE and partnerships with 25Hours, Mama Shelter and, more recently, sbe Entertainment (including the Delano, SLS, The House of Originals, Mondrian and Hyde brands), Accor proceeds with the enforcement of its lifestyle ecosystem.
TRIBE currently consists of one address (with 126 rooms) just a stone’s throw away from the botanic garden at Kings Park, Perth, Australia – one of the largest inner-city parks in the world. Ten other openings are already scheduled to take place by 2022 in Europe and Asia Pacific, totaling more than 1,700 rooms.
TRIBE has been designed to appeal not only to guests, but to owners and investors as well with a product that guarantees superior financial returns thanks to improved customer perception based on economical spaces and services.
Gaurav Bhushan, Chief Development Officer at Accor, said, “The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the Tribe brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai Bangkok… It will be making its debut in 150 international destinations by 2030.”
Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.
Beyond accommodations, Accor enables new ways to live, work, and play with Food&Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs.
Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.