First Italian Curio Hotel to Open in the Heart of the Tuscan Hills

SIENA, Italy and MCLEAN, Va. – (hospitalitybusinessnews.com) Hilton has reached a management agreement with Agricola Merse Srl to bring Curio – A Collection by Hilton to Tuscany. The 101-guestroom La Bagnaia Golf & Spa Resort Siena is set to welcome guests from March 2017.

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton said, “La Bagnaia Golf & Spa Resort Siena is a stunning, one-of-a-kind hotel and, in joining the Curio Collection, this remarkable property will keep its unique identity whilst benefiting from Hilton’s support as a leading global hospitality company. With over 11 million tourists visiting Tuscany every year, there continues to be strong demand in the region for an upscale, full service hotel, and we’re absolutely delighted to welcome La Bagnaia into the Curio Collection.”

Surrounded by the beautiful Sienese countryside, La Bagnaia is a tranquil oasis set against a landscape scattered with charming medieval hamlets and towns. Spread over 1,100 hectares, the upscale hotel has a village-like look and feel, divided across a number of buildings and featuring two main ‘hamlets’ – Borgo  La Bagnaia and Borgo la Filetta. The resort includes the Buddha Spa by Clarins and is connected to an 18-hole golf course. The range of facilities provided by the hotel for leisure and business travellers include two restaurants and two bars, three swimming pools, 12 treatment rooms, a tennis court, and conference rooms which combined cater for almost 1,000 delegates.

Situated just 12km from the city of Siena – a World Heritage Site and one of Italy’s most popular tourist destinations – the hotel is conveniently located for guests wishing to access the city’s many attractions including the Piazza del Campo, the Mangia Tower and the Santa Maria Assunta Cathedral. Steeped in history, culture-rich Siena and its surrounding areas offer multiple attractions including exquisite Italian cuisine and world-famous vineyards.

Marisa Riffeser Monti, president of INFI, said: “Our collaboration with Hilton will allow La Bagnaia to expand its customer base, attracting tourists from around the world. The resort’s unique structure allows it to cater for a wide range of requirements without sacrificing the quality of any individual customer’s service. La Bagnaia can meet the needs of those seeking a vacation dedicated to well-being thanks to the Buddha Spa and its precious thermal waters, but also the needs of sports lovers with the panoramic Royal Golf Bagnaia designed by the famous golf course architect, Robert Trent Jones, Jr. The hotel’s strategic location allows visitors to explore some of the most important destinations of Italian cultural heritage, while modern facilities make it an ideal location for conferences at the highest level, as demonstrated by significant events previously hosted by the hotel. My family will continue to invest in this Region: other property improvements include the purchase of approximately 23,000 square meters worth of real estate including restored historic buildings such as a 15th Century castle, and new-build developments.”

La Bagnaia Golf & Spa Resort Siena can be reached from a number of international airports, and also has excellent car, bus and rail links. The resort is 95km from Florence Peretola Airport and 130 km from Pisa International Airport, both of which provide regular domestic and international flights. Siena-Ampugnano Airport is only 7km away, while Siena’s main railway station is 30km from La Bagnaia and also offers access to a number of national rail services. Many frequent bus services are also available, and the hotel is easily accessed by car and holds 360 car parking spaces.

Mark Nogal, global head, Curio – A Collection by Hilton, said: “La Bagnaia has such a wonderful, distinctive character – not to mention a stunning setting in some of the most beautiful Tuscan countryside. A charming property, the resort has a compelling identity and provides a peaceful sanctuary in a location rich with history, culture and extraordinary scenery. We are thrilled that it is set to become Italy’s first hotel in the Curio Collection.”

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