IHG signs its first Crowne Plaza hotel in Novi Sad, Serbia

(hospitalitybusinessnews.com) InterContinental Hotels Group has announced the signing of Crowne Plaza Novi Sad in Serbia’s second largest city. The newly built hotel will operate under a franchise agreement with Plaza AGNS DOO Novi Sad.

The 144-room hotel opening in 2016 will be located in the heart of the business district of Novi Sad, and only a short walk to the city centre for guests wanting to explore the city’s renowned 18th century architecture, visit the fortress of Petrovaradin, the plethora of beautiful churches or take a tour of the nearby vineyards and gastronomy sites. The new development, along with Crowne Plaza® Belgrade, aligns with IHG’s strategy to grow the brand in emerging business epicentres to truly make business travel work.

Crowne Plaza Novi Sad will feature a range of business and meeting facilities including five meeting rooms and two boardrooms. Guests will also be able to enjoy the hotel’s all-day dining restaurant and unwind at the sky bar which promises panoramic views of the city. Crowne Plaza Novi Sad will also feature a signature rooftop club lounge, spa and fitness centre with world class facilities – the perfect place to unwind during a business trip or weekend getaway.

Hylko Veersteg, Director of Development, Southern Europe, IHG said: “When expanding into new markets we always look to work with owners who understand our brands and are familiar with the city we’re entering. The Crowne Plaza brand has cemented its reputation as one of the top business hotel brands globally so we are thrilled to be establishing our presence in yet another key city with Plaza AGNS DOO.”

A spokesperson from Plaza AGNS DOO said: “We’re excited to be embarking on our first hotel development with IHG and to be bringing the Crowne Plaza brand to one of Serbia’s most important business hubs. The location and facilities of this new hotel will make it a great choice for both business and leisure guests when it opens in 2016.”

Part of the IHG global portfolio, the Crowne Plaza Hotels & Resorts brand is located in nearly 65 countries around the world in major urban centers, gateway cities and resort destinations. As the fourth largest upscale full-service hotel brand in the world and one of the fastest growing, the Crowne Plaza brand has a solid foundation for future growth. The portfolio has doubled since 2003 to over 400 hotels, and the global pipeline has increased fourfold to almost 100 hotels*.

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