Seattle WA – June 17,2017 -(hospitalitybusinessnews.com) Starbucks Mobile Order & Pay, which began as a pilot in Portland in December 2014 and launched in the Pacific Northwest in March 2015, is expanding to stores in 21 more states in the southern and central United States today. Store managers say it helps partners provide customers one more way to connect with Starbucks, and the easy-to-use feature has proven convenient for customers eager to save time throughout their day.
Starbucks store manager Jesse Wenkoff-White first heard about Starbucks new mobile ordering feature when the company launched a test in Portland, Oregon last December. The new feature would allow customers to place an order from their mobile device – skip the line at the register – and pick up their order directly from their barista.
“When I first heard about Mobile Order & Pay in Portland, I was a bit wary,” he said. “It seemed like a lot of technology.”
A few weeks later, when Wenkoff-White’s district manager took him through the training for the Pacific Northwest rollout, he realized how valuable this could be for his customers and busy store in the heart of downtown Seattle’s commercial center. His location, on the ground floor of a 23-story office tower, was frequented by busy, tech-savvy customers who often visited the store two or three times a day.