PHILADELPHIA, PA (hospitalitybusinessnews.com) April 15, 2015 — Apple Leisure Group subsidiary, AMResorts, announces its family-friendly brand, Sunscape Resorts & Spas, will open its first resort in Jamaica with the signing of Sunscape Montego Bay. This is AMResorts’ third property on the island, and marks the seventh new hotel deal announcement by the company in 2015.
“Introducing another resort brand from our portfolio in Jamaica is a testament to our strong performance record in the country,” said Alex Zozaya, CEO of Apple Leisure Group. “Apple Leisure Group brings two out of every 10 U.S. guests to the Caribbean, and Jamaica is one of the most popular destinations in the region with more than 2 million visitors in 2014.* The addition of Sunscape Montego Bay allows us to further contribute to the country’s continued tourism growth.”
AMResorts will begin enhancements at the resort in May 2015 to incorporate Sunscape Resorts & Spas’ brand standards. The upgrades will be carefully planned and integrated, allowing guests to continue to enjoy the property during the process. AMResorts will officially assume operations of the resort on Aug. 1, 2015, which will remain under the Sunset Beach Resort, Spa and Water Park, and the Oasis at Sunset name until its official rebranding in late 2015.
The property is comprised of 430 rooms across two 10-story towers offering spectacular views of the bay, and also includes an aquatic park and on-site casino. The resort’s guest accommodations, facilities and amenities will be enhanced to offer AMResorts’ signature Unlimited-Fun® vacation concept, providing family-friendly accommodations such as connecting rooms and in-room children’s amenities; a limitless food and beverage program including à la carte dining options; an Explorer’s Club for kids with dedicated facilities; daily entertainment; world class spa facilities; and more. Other additions will include a Preferred Club area including swim-out suites.
“While our adults-only resorts in Jamaica have been very successful, there was an increased desire from owners and guests alike for family-friendly, premium all-inclusive options in the country’s most popular destinations, like Montego Bay” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “The strength of our brand portfolio, reputation and proven success record in Jamaica make us an ideal partner for owners seeking to continue success in the family travel market.”
Situated on the longest stretch of private, white sand beach in Montego Bay, Sunscape Montego Bay is located right next to sister AMResorts’ properties, Secrets St. James Montego Bay and Secrets Wild Orchid Montego Bay. The resort is just a 15-minute drive from Sangster International Airport.
“Jamaica’s reputation for being a relaxed, fun-filled destination aligns perfectly with the Sunscape Resorts & Spas brand, and is a natural fit for our Unlimited-Fun® vacation concept,” said Gonzalo del Peon, President of AMResorts. “More than ever, families want to travel to unforgettable destinations together, and the addition of Sunscape Montego Bay allows us to meet the needs of this important travel segment as they plan their upcoming visits to the island.”
Sunscape Resorts & Spas is designed for families, friends, singles and couples, with resorts located on some of the world’s most beautiful beaches. Sunscape Montego Bay will be the fourth resort for the brand, offering guests a stress-free atmosphere in a four-star resort setting.