OKLAHOMA CITY–(hospitalitybusinessnews.com)– Sonic Corp., the nation’s largest chain of drive-in restaurants, today announced that system-wide same-store sales for its second fiscal quarter, which ended February 28, 2015, increased approximately 11.5%. Same-store sales reflected an increase of approximately 11.3% at company drive-ins and approximately 11.5% at franchise drive-ins.
“Product innovation, continued growth in our core menu items and our national media strategy all contributed to an exceptionally strong sales quarter,” said Cliff Hudson, Chairman and Chief Executive Officer. “We are particularly pleased that the majority of our sales growth was driven by traffic, reflecting the positive impact of our multiple initiatives and economic tailwinds. We maintained our sales momentum through our seasonally slower time of year and invested in incremental labor to ensure we sustain this momentum going into our seasonally strongest quarters of the fiscal year.”