TripAdvisor fined by Italian regulator after complaints about fake reviews

Travel review website TripAdvisor has been fined £392,000 by an Italian regulator after complaints from hotel owners about fake reviews on its pages.

The Italian Competition Authority (ICA) ruled that people reading TripAdvisor Italy were unable to distinguish between genuine and fake reviews posted on the site.

It said both were presented by TripAdvisor as ‘authentic and genuine in nature’.

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