SYDNEY–(hospitalitybusinessnews.com)–Starwood Hotels & Resorts Worldwide, Inc. is forging ahead with its aggressive growth strategy in Australia and the Pacific with the signing of Four Points by Sheraton Melbourne Docklands. The hotel is owned by Meteorite Land (Pearl River) Pty Ltd as trustee for Meteorite Land (Pearl River) Unit Trust, and will be operated by Hiap Hoe Limited (“Hiap Hoe”), a Singapore Mainboard-listed regional premium real estate group with a diversified portfolio of hospitality, retail, commercial and residential assets. Set to open in January 2017, Four Points by Sheraton Melbourne Docklands will be ideally located in the newly developed Digital Harbour Precinct in Melbourne Docklands.
“Starwood’s growing footprint in Australia is well-aligned with the increased global demand we are seeing for quality lodging in the country,” said Sean Hunt, Vice President, Starwood Hotels & Resorts Pacific. “With our globally-recognized, nine design-led brands, strong sales platform and leading loyalty program, Starwood is well positioned to help our partners grow and meet the needs of the next generation of travellers. Four Points will offer a fresh option for travellers looking for timeless comfort and great service in Melbourne.”
The new-build Four Points by Sheraton Melbourne Docklands will be located on the corner of Harbour Esplanade and Dudley St in the Digital Harbour at the north western end of the rejuvenated suburb of Docklands precinct. The upscale property, designed by award-winning architectural company dKo, will comprise part of the landmark and much anticipated “Marina Tower Melbourne”, a magnificently designed urban development project converting 3,795 square metres of prime harbour side land into a mixed use residential and commercial precinct.
“As the country’s second most populous city, high hotel occupancy rates and a key Australian city for both leisure and business travellers, we have been actively seeking to establish the Four Points brand in Melbourne for some time,” said Andrew Taylor, Director, Acquisition & Development, Starwood Hotels & Resorts Pacific. “We are delighted to announce this partnership with Hiap Hoe and look forward to working with them to ensure that Four Points by Sheraton Docklands sets a new benchmark for hotels and becomes the city’s leading upscale hotel in terms of its location, comfortable accommodation and flexible meeting facilities.”
Mr Teo Ho Beng, Executive Chairman / Chief Executive Officer of Hiap Hoe said, “With Melbourne’s healthy economy and status as a key tourist destination, we identified strong investment opportunities underpinned by the scarcity of and demand for quality hotel accommodation. This hotel in Docklands is a key component of our maiden flagship mixed-use development in Australia and we strongly believe that Four Points by Sheraton was the brand most closely aligned with our commercial objectives and vision for this development.”
Four Points by Sheraton Melbourne Docklands will feature 269 guest rooms including 18 suites with each guest room offering guests stunning harbour and city views. The hotel will also offer three food and beverage venues including a signature restaurant, a deli-style cafe for quick bites, and the hotel’s signature bar for guests to enjoy a great local beer as part of the Four Points Best Brews™ program. Additionally, the hotel’s recreational facilities will include a gym/fitness facility, a 25-metre outdoor heated swimming pool and an outdoor deck area. Ideal for meetings and events, Four Points by Sheraton Melbourne Docklands will offer excellent services for conference, meetings and business guests with flexible meeting and function space totalling 530 square metres.
Ms Tracy Wun, Hiap Hoe’s Executive Director, said, “This new hotel in Docklands is part of our strategy to expand our hospitality business and to further build recurring incomes. Docklands continues to evolve as Australia’s most exciting urban renewal project and with its close proximity to the CBD and Melbourne’s tourist highlights, is an attractive location for our first overseas hotel. Four Points by Sheraton Docklands is strategically positioned in a vibrant catchment area that will see strong demand from business and leisure travellers.”
Conveniently located approximately 20-30 minutes from the airport, the Four Points by Sheraton Melbourne Docklands also offers easy access to Melbourne’s CBD (walking distance or a short tram ride). Docklands boasts several kilometres of Yarra River and Victoria Harbour water frontage lined with apartment buildings, restaurants, retail outlets and open space. Notable landmarks nearby include the Etihad Stadium and Southern Cross Station.