Americas Best Value Inn®, the 10th largest hotel brand in the world (including its sister brands, Canadas Best Value Inn® and Value Inn Worldwide®) with over 1,000 hotels, inns and suites, enjoyed another year of strong growth in 2012 with the addition of 112 properties to the system. Throughout North America, hotel owners continue to embrace ABVI’s innovative model that provides the best value and most reliable return on investment in brand affiliation.
Coral Springs FL (www.hospitalitybusinessnews.com) Americas Best Value Inn added locations in 36 states, as Texas led the way with 17 new properties, followed by nine in California, seven in Missouri and six apiece in Michigan and Illinois. Canadas Best Value Inn gained four properties in Ontario, one in British Columbia and the first-ever CBVI in Nova Scotia, continuing its pace as the fastest-growing hotel brand in Canada.
ABVI’s impressive growth in 2012 brings its total of properties to 1,061 in just 13 years, which includes conversions from larger hotels from mid-tier brands, independents in major markets, and more activity from new construction properties than ever before.
“Our focus has always been and will remain on our members’ performance. Delivering the highest return on investment for the lowest cost in the industry has resulted in a steady 97% membership renewal rate. At the same time, we’re always developing progressive, revenue-generating programs and comprehensive resources, and further advancing technology to help our hotel owners succeed,” said Roger Bloss, the Founder, President and CEO of Vantage Hospitality Group, which also includes the Chinas Best Value Inn® and Lexington by VantageSM brands.
A limited-service brand, ABVI and CBVI operate under Vantage’s unique Freestyle® brand model, which allows hotel owners to pay low, flat, monthly fees based on number of rooms – not a percentage of revenue as do traditional hotel brands that typically charge fees that are three to five times higher than ABVI’s. Owners also have short-term agreements, a voice and a vote in the direction of the brand, reasonable property improvement plans, and the one-of-a-kind 100% Return On Investment Promise.