August 7, 2012 · 0 Comments
Shanghai, 7 August, 2012 – IHG (www.hospitalitybusinessnews.com), one of the world’s largest hotel companies and the biggest international hotel company in Greater China, today announced its first set of signings for the new HUALUXETM Hotels and Resorts brand. Eight management contracts have been signed since the brand launch earlier this year, including hotels in Beijing and Shanghai, as well as six emerging business and leisure destinations across the country.
HUALUXETM Hotels and Resorts is the first international hotel brand specifically designed for Chinese consumers focusing on the unique aspects of Chinese etiquette, the importance of rejuvenation, status recognition and enabling spaces that reflect local customs and heritage. It takes the best aspects of renowned Chinese hospitality and applies IHG’s international scale, powerful systems and unparalleled insights into the Chinese market and will consistently deliver what consumers expect in China today.
The eight newly signed hotels bring a combined total of nearly 2,800 rooms to the HUALUXE brand pipeline, which is a significant achievement in less than five months since the brand launch. This success demonstrates owners’ confidence in HUALUXETM Hotels and Resorts and recognition of the great consumer need and market potential for this hotel brand.
“Since we entered this market in 1984, we’ve been evolving our operating standards and services to ensure all our Chinese guests feel welcome and comfortable.” said Keith Barr, chief executive officer, IHG Greater China. “HUALUXETM Hotels and Resorts marks an innovation in this industry. Our three decades of experience has given us deep consumer insight that we’ve now used to create a brand where every element has been fashioned to suit the tastes and sensibilities of our Chinese guests. This has never been done before and it’s immensely rewarding to see so many owners and business partners understand, support and sign up to our vision.”
The first eight HUALUXETM Hotels and Resort signings are all in cities where IHG already has an open hotel or a hotel in the pipeline and they will greatly complement other IHG hotels in these markets. HUALUXETM Hotels and Resorts is a key part of IHG’s strategy to grow market share in Greater China. HUALUXETM will initially launch in Tier 1, 2 and 3 cities and resort locations and IHG sees the opportunity for this brand to be in over 100 cities in China over the next 15 – 20 years.
The eight newly signed hotels and resorts are expected to open between 2014 and 2016, and all of these are signed with new owners who are working with IHG for the first time:
HUALUXE Beijing Xinan: 380 rooms.
HUALUXE Shanghai Pudong Kangqiao: 400 rooms.
HUALUXE Chengdu High-Tech West: 350 rooms.
HUALUXE Zhangjiajie Resort: 380 rooms.
HUALUXE Ordos Dongsheng: 300 rooms.
HUALUXE Foshan Nanhai: 350 rooms.
HUALUXE Yangjiang City Centre: 282 rooms.
HUALUXE Fuzhou Downtown: 330 rooms.
HUALUXE Hotels and Resorts is the first international brand designed especially for Chinese travellers. HUA translates as ‘majestic China’ and LUXE represents luxury. The brand is built on IHG’s solid understanding of local traditions and in-depth consumer research. IHG already tailors its brands in China – HUALUXE Hotels and Resorts takes this approach one step further – it’s another industry first for IHG.