News
Heart Attack Grill loses Trademark challenge
July 7, 2012 · 0 Comments
MANHATTAN (CN) – A “medically themed” restaurant in Nevada should stop kvetching that New York’s kosher Second Avenue Deli violated its trademarks for a “Heart Attack Sandwich” and “Triple Bypass Sandwich,” a federal judge ruled.
In his 36-page opinion, U.S. District Judge Paul A. Engelmayer describes the spat as being between “restaurants that use provocative names to market their extravagantly caloric food.”
The storied cultural landmark Second Avenue Deli is mostly known for its history with Lower Manhattan’s once-bustling Yiddish theater. The sidewalk outside its original location, which has been replaced by a Chase Bank branch, still has a Yiddish Walk of Fame honoring the stars of the dialect’s stage.
In 2004, the younger brother of its founder, Abe Lebewohl, said he came up with an Instant Heart Attack Sandwich made from two large latkes (potato pancakes) filled with the customer’s choice of corned beef, pastrami, turkey or salami.
”Jack Lebewohl attests that he conceived of the idea for this sandwich around 2004, after a conversation with a well-known chef and a New York City Police Department detective,” the order states.
By erichertha