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Starwood Hotels & Resorts Expands Presence in Middle East with Three New Hotels in Dubai

April 30, 2012   ·   0 Comments

DUBAI, United Arab Emirates, Apr 30, 2012 (www.hospitalitybusinessnews.com) –Starwood Hotels & Resorts Worldwide, Inc. has signed an 
agreement with UAE-based conglomerate Al Habtoor Group to open three 
hotels in Dubai. Located on a one million square-foot property on Sheikh 
Zayed Road, the development will include the first St. Regis hotel in 
Dubai, a stylish W Hotel and a new Westin, adding 1,675 rooms to the 
city when they open in 2017. Starwood currently operates 15 properties 
in Dubai, representing the second largest concentration of the company’s 
hotels in a single city outside of New York.

“We are delighted to partner with Al Habtoor Group on this ambitious 
development which marks an important milestone for us in Dubai,” said 
Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and 
Middle East. “Dubai has surged over the years as a top destination for 
international travelers. This landmark project underlines Starwood’s 
commitment to continued growth in the region and further strengthens our 
long-established position as one of the leading hotel operators in the 
Middle East.”

Khalaf Al Habtoor, Chairman of Al Habtoor Group said he looks forward to 
building a new landmark in Dubai with the project. “We are excited to 
partner with Starwood in bringing three of their world-class brands 
together for this monumental project. This iconic project will offer 
Dubai a unique and popular destination to experience the finest 
hospitality with a fine range of dining and entertainment options all in 
the same vicinity.”

Located in a prime business location overlooking the Burj Khalifa near 
the Dubai International Financial Centre and Business Bay areas, each 
hotel will feature a distinct food and beverage component, signature 
spas and offer spectacular views of the city’s vibrant skyline. The 
development will also feature a one-of-a-kind destination entertainment 
theatre surrounded by exquisite landscaped gardens on over 500,000 
square-feet of land.

The St. Regis Dubai

Offering a new standard of luxury in Dubai, The St. Regis Dubai will 
feature 241 luxuriously-appointed guest rooms, including 49 elegant 
suites. The hotel will also offer extensive state-of-the-art meeting and 
event space as well as a wide range of luxury experiences with eight 
distinctive culinary, lounge and bar venues, a signature spa, swimming 
pool, a state-of-the-art fitness center and a 2,600 square foot St. 
Regis ballroom. Following in the tradition that began in 1904 at The St. 
Regis New York, The St. Regis Dubai will feature the famed hallmarks of 
the St. Regis brand including signature St. Regis Butler Service, 
bespoke guest experiences and luxury accommodations tailored to global 
travelers.

The addition of The St. Regis Dubai builds on the brand’s portfolio of 
iconic hotels where the brand recently made its debut in the Middle East 
with the opening of The St. Regis Saadiyat Island Resort, Abu Dhabi and 
will also open The St. Regis Doha in Qatar and The St. Regis Abu Dhabi 
later this year. The St. Regis Amman Hotel & Residences in Jordan is 
scheduled to open in 2014.

W Dubai – Sheikh Zayed Road

The new W Dubai – Sheikh Zayed Road will provide a cutting-edge 
lifestyle experience, comprising 384 stylish guest rooms including 88 
suites, four WOW Suites and one Extreme WOW Suite (W’s take on the 
Presidential suite). The hotel will offer eight contemporary dining 
venues, the signature W Lounge (W’s reinterpretation of the traditional 
hotel lobby), WET pool deck, SWEAT state-of-the-art fitness center, a 
signature spa and contemporary meeting and event spaces, including the W 
Great Room. Guests will also enjoy the W brand’s signature 
Whatever/Whenever service philosophy, providing guests whatever they 
want whenever they want it.

Along with W Dubai, the W brand has plans to open three more W Hotels in 
the region in Abu Dhabi, Amman, and Muscat. W Hotels made its debut in 
the Middle East in 2009 with the opening of the iconic W Doha Hotel & 
Residences in Qatar.

The Westin Dubai – Sheikh Zayed Road

Offering a sensory-rich and relaxing atmosphere, The Westin Dubai – 
Sheikh Zayed Road will feature 1,050 guest rooms and 129 suites. The 
hotel’s guest rooms and suites will be outfitted with the renowned 
Westin Heavenly Bed(R) as well as the Heavenly Bath(R), ensuring renewal 
with the help of the brand’s signature amenities and rainforest shower 
heads with extra-wide spray radius. Other signature features will 
include the Westin Heavenly Spa, consisting of six treatment rooms and 
the WestinWORKOUT(R) fitness facility offering state-of-the-art equipment. 
The hotel will also offer six distinct food and beverage outlets and 
more than 8,000 square-feet of ultra-modern meeting and event space 
including The Westin Ballroom, 14 meeting rooms and a business center.

 

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