April 1, 2012 · 1 Comments
Pressure is growing on TripAdvisor, the travel review website, to improve its screening procedures following the emergence of new evidence of hoteliers attempting to manipulate their ratings and of fake reviews going up unnoticed.
A restaurant that is not even open is currently ranked 17th best in London, and two Telegraph Travel readers have been offered £180 to delete a negative view they posted of a hotel in Gloucestershire.
For the Love of Life at Tony’s was a “pop-up” restaurant that appeared briefly in Croydon last summer. After just nine reviews published over two weeks, it was ranked by TripAdvisor as the 11th best in the capital, out of nearly 10,000. Seven months later – long since closed – it had fallen to 76th.