June 3, 2011 · 0 Comments
ORLANDO, Florida, June 2, 2011 (www.hospitalitybusinessnews.com) – Orlando-based Sol Meliá Vacation Club, a leading international vacation membership club with locations in the Caribbean, Mexico, Central America and Europe, has officially launched Club Meliá as its new name and brand in conjunction with the name change and rebranding of Spain-based Sol Meliá Hotels & Resorts as Meliá Hotels International. The new Club Meliá by Meliá Hotels International name, logo and website were unveiled this week to members, employees, business partners and members of the media as was done in Spain, simultaneously, for the corporate entity.
“We are extremely proud and excited about our new name, new look, new branding and positioning,” said Denis Ebrill, Executive Vice President of Club Meliá. “It’s an upscale, updated and impactful way to say in a couple words who we are and what we do, while being joined at the hip with the new positioning of our corporate office in Spain. We have a lot of exciting things to achieve this year and our new name and new look is the driving force behind it.”
Club Meliá currently has 27,000 members, 14 member resorts and 27 associated resorts. The company opened its newest member resort in Costa del Sol, Spain, in February this year and will open another the end of 2011 in Playa del Carmen, Mexico.