>GLOBAL LOYALTY PROGRAM SURVEY RESULTS INDICATES TRANSFORMATIVE TRENDS FOR 2011

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(Hospitality Business News) Zurich, Switzerland – January 14, 2010 – Loylogic, the leading provider of loyalty technology solutions, today announced the results of the 2010 Frequent Traveler Survey, undertaken to better understand frequent travelers’ opinions towards their current loyalty programs and reward redemption.  
  
The results of the survey indicate a shift in satisfaction of rewards currently offered by loyalty programs and demonstrates the need for a wider array of reward options to effectively engage and excite today’s consumers – and especially frequent travelers. The Loylogic survey was completed between September 17 to October 15, 2010 and reflects the opinion of over 36,000 responses from members of over 140 loyalty programs worldwide.

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