(Hospitality Business News) In response to Buffalo Wild Wings announcement of their first store in Oshawa, WILD WING, Canada’s fastest growing chicken wing restaurant chain, is commencing a Federal Legal Claim with respect to their intellectual property matters. Wild Wing claims that the name “Buffalo Wild Wings” is too close to their registered name and will cause confusion among both Franchisees and Consumers. WILD WING vows to protect its reputation in association with their trademarks in Canada.
“The growth of WILD WING is attributed to its loyal customers, hard working franchisees and the very dedicated support staff; I personally thank everyone and look forward to helping so many other people achieve their goals and dreams through my amazing journey” stated Rick Smiciklas founder and owner of the company.
WILD WING is the number one chicken wing brand in Canada and attributes this success to the strength and history of the WILD WING brand.