New AC Hotels by Marriott Brand Formally Launches

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(Hospitality Business News) January 20, 2011Today the Spanish hotel group AC Hotels and Marriott International, Inc. formally announced their joint venture to manage and franchise a new lodging co-brand across Europe and Latin America  – “AC Hotels by Marriott.”
At launch, over 90 existing AC Hotels in Spain, Italy and Portugal will be re-branded as AC Hotels by Marriott and enter into long term management or franchise agreements with the joint venture. 

Antonio Catalan, chairman and founder of AC Hotels said, “We are thrilled to be partnering with Marriott. The new AC Hotels by Marriott co-brand combines the strengths of both AC Hotels and Marriott International–AC Hotels’ exceptional product and expertise and the power of Marriott’s engines, global footprint and the power of its development organization. We see tremendous growth potential for AC Hotels by Marriott and will be aggressively pursuing development opportunities throughout Europe and Latin America.” 
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