January 6, 2011 · 0 Comments
Snotels will innovate the lodging market by launching a niche hotel brand, network and experience, for existing hotel owners and developers, solely in ski resorts and alpine towns, across the world.
Snotels is a mid-range hotel brand focused on creating experiences, freedom and altitude for hotel owners and alpine enthusiasts. Negotiations with hotel owners are underway.
Independently run and resort owned hotels typically struggle with brand awareness, hotel technology, marketing and service innovation.
The venture founder, Michael Metcalfe says: “Snotels will increase occupancy, guest satisfaction and revenue for Snoteliers with united brand power, reservations and systems, marketing, international reach and support services”.