>How Profitable Will Your RevPAR Be In 2011?

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(Hospitality Business News) As 2010 comes to a close, hotel owners and operators start to focus on the upcoming year and ask the question, “How much money will we make in 2011?”  Based on the December 2010 edition of Hotel Horizons®, Colliers PKF Hospitality Research (PKF-HR) is forecasting occupancy for the overall U.S. lodging industry to grow 2.2 percent in 2011, along with a 3.9 percent gain in average daily rate (ADR).  The net result is a 6.2 percent increase in RevPAR that should yield an 11.1 percent lift in the net operating income[1] (NOI) of the average U.S. hotel.

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