Maya Parham loves McDonald’s. But not because of the food. According to a lawsuit filed in California last week the fast food giant is using Barbie, Shrek, Strawberry Shortcake and a galaxy of other toy and cartoon characters to lure in the six-year-old. Now Maya’s mother, Monet, wants it to stop.
“I object to the fact that McDonald’s is getting into my kids’ heads without my permission and actually changing what my kids want to eat,” she said.
Her suit is backed by the Centre for Science in the Public Interest (CSPI) and comes as McDonald’s and its rivals face pressure over their use of toys to sell kids’ meals. In California, two counties have imposed nutritional limits on the meals McDonald’s can sell with toys attached. In Wisconsin, the fast food firm recently fought off another lawsuit. These toy wars are being fought against an increasingly heated debate over what to do about the US’s obesity rate.