>Hotel brand loyalty dives

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>In its 2011 travel forecast, TripAdvisor surveyed 3,000 Americans to reveal a nose dive in hotel brand loyalty.

According to the survey, 39 percent of travellers say they are faithful to one hotel brand, down from 59 percent a year ago. Travel industry watchers have noted for several years that travel brand loyalty, be it to hotels, airlines or rental car agencies, has dipped. But 20 percentage points in a year?

Brooke Ferencsik, a TripAdvisor spokesman, speculated that the drop came in response to travellers being better informed of their options.

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