>In its 2011 travel forecast, TripAdvisor surveyed 3,000 Americans to reveal a nose dive in hotel brand loyalty.
According to the survey, 39 percent of travellers say they are faithful to one hotel brand, down from 59 percent a year ago. Travel industry watchers have noted for several years that travel brand loyalty, be it to hotels, airlines or rental car agencies, has dipped. But 20 percentage points in a year?
Brooke Ferencsik, a TripAdvisor spokesman, speculated that the drop came in response to travellers being better informed of their options.