>New Study To Bring Together Travel Industry Thought Leaders

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>(Hospitality Business News) Washington, D.C. –AOL, Wyndham Hotel Group, AvisBudget Group, and the American Society of Travel Agents (ASTA) have joined forces with other organizations in the U.S. travel and tourism industry to develop unique research that focuses on U.S. travelers who drive rather than fly to their destinations. Project 85, named after the 85% of travel that takes place in the U.S. by car, motorcycle, RV or other vehicle, will focus on the “drive market” – which, according to the U.S. Travel Association, represents over three quarters of the $495 billion in travel spending.

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