>Ritz-Carlton considering a loyalty rewards program

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>As you know, Ritz-Carlton – the luxury hotel chain that belongs to the Marriott family – doesn’t let you earn Marriott Rewards points, although you can redeem Rewards points for Ritz-Carlton stays. The chain’s traditional position has been that its customers prefer to be recognized over rewarded. But when the luxury hotel market started to sink about 18 months ago, I wondered if we might see Ritz-Carlton adopt a program of its own of some sort. So when I recently sat down with Ritz-Carlton chief Simon Cooper to discuss the recent rebound in luxury, I asked him about the possibility. Here is what he said:

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