>Shatner UP $600M on Priceline

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>LOS ANGELES — If anyone has noticed the soaring share price of Priceline.com, it’s an easy bet that Canadian actor William Shatner had something to do with it.

Unofficial word on Wall Street is that Shatner, who was initially paid in Priceline shares when he became pitchman for the Internet travel website startup in 1997, is now worth a cool $600 million.

No wonder he looked so happy singing a duet of Total Eclipse of the Heart on Lopez Tonight the other week.

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