>KFC Pushes Into France

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>NEW YORK–Yum Brands Inc.’s KFC brand is plotting a deeper move into France, hoping that the Colonel’s recipe will strike the taste of a broader swath of French consumers.

This week, KFC launched its first round of national television advertisements in France as it gets set to open its 100th store there, giving it the scale needed for a broad marketing push. KFC plans to have 300 stores in France by 2015, and sees a possible tenfold increase over time.

“One day I’d like to have over 1,000 stores here, though we’re going to take it 100 by 100” at a time, Ivan Schofield, general manager of KFC France, said in an interview.

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