>More Pasta for New York City

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>Restaurateur Laurent Lesort, who has joined with his brother, Frederick, in the past, is now pairing up with two French friends to launch a new franchise called Hello Pasta.

The first of 10 planned restaurants will open in June on Lexington Avenue between 54th and 55th streets.

A month later the well-established French franchise Nooï, with more than 50 locations across France, will open its first U.S. location, just 13 blocks from Hello Pasta at 370 Lexington Ave.

“It’s great to have competition,” said Christopher Sanchez, chief operating officer of Nooï North America, which opened its first location in 2006 in France.

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