>Domino’s Pizza to open more branches as success story continues• Total sales up 16% on the year
Domino’s Pizza today reported a 28% jump in annual profits as cold weather and recession put comfort food top of the menu.
The Britain’s Got Talent sponsor also benefited from the “SuBo” phenomenon as Susan Boyle drew a record number of viewers to the hit ITV show.
Chief executive Chris Moore said the franchise pizza delivery group would now step up expansion to 55 stores after an “exceptional” year that saw like-for-like sales growth of 8.4%. “There is a strong desire for expansion by our existing franchisees as well as a significant number of new franchisees wishing to enter the system,” he said.