>The Standard Hotels Join Design Hotels

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>Berlin, February 10, 2010 – Design Hotels announces the signing of four of André Balazs’ properties: The Standard, Hollywood; The Standard, Downtown LA; The Standard Spa, Miami Beach and The Standard, New York.

Conceived by visionary hotelier André Balazs, The Standard brand, which debuted in 1999 in West Hollywood, California, is anything but “standard.” Balazs realized early on that a new generation of young, fashionable and style-conscious consumers was emerging. They were hungry for a new hospitality experience: one that catered to their sophisticated tastes, but at the same time was affordable.

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