>One-quarter of UK diners can only be tempted by discounts

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>One in four diners in the UK will only visit a restaurant if it offers a discount, market research has found.
A survey by price comparison website moneysupermarket.com, which questioned more than 5,000 consumers, showed that 26% of diners will choose an establishment offering discounted meals over one that has no special deals.
The research also found that more than 40% of Britons now use restaurant vouchers at least once a month, with high street chains including Pizza Express, Strada and Zizzi the most popular choices.
It further revealed that the corporate market has cut back on business spending during the recession, with traditional high earners such as bankers and lawyers having reduced the number of long lunches by as much as 70%.

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http://www.caterersearch.com/Articles/2009/07/06/328547/one-quarter-of-diners-can-only-be-tempted-by-discounts.html

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